PR Campaign | Small Business PR Campaign

Media Guide

$29.95

My PR Tools Media Guide
A comprehensive guide to a small business PR campaign

Get exposure in the media outlets that really count—the ones that line up with your target market.

You will learn how to raise your company visibility and enhance your credibility with news coverage, guest columns and published articles. This invaluable small business PR campaign guide will show you how to:

Develop a “nose for news” and build editorial relationships to enhance your odds of getting covered
Build a top-notch media list for your PR campaign of news sources that your target market depends on for news about your industry.
Write powerful press releases that catch an editor’s attention
Get broader exposure and position yourself as an industry expert with feature articles and guest columns
Discover the secrets to pitching to the media that will make your submission stand out from the hundreds that editors receive every day.
Create a media kit that is a valuable resource for reporters.

Get up and running right away with this step-by-step guide to a small business PR campaign!

Real life examples and case studies
Easy-to-follow sample formats
Workbook exercises to help you tailor a media plan to your business
Limited time offer! Get my Resource Guide FREE with purchase.

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Powerful Press Releases

Good topics
How to write a press release
Getting the editor’s attention
Examples and Templates

Secrets of Pitching to the Media

Preparing your pitch
Getting the editor’s attention
Tips for following up
Do’s and don’ts

Creating your Media List

News outlets that line up with your target market
How to get all the information you need
Step-b-step exercise to develop your list

Writing Articles and Guest Columns

Be perceived as an expert in your field
Coming up with topics: know what the media wants
Writing tips
Developing an abstract to pitch your idea
Examples and workbook exercises

Media Kits

What to include
Making it available in print and online
Examples and templates

In the News

Introduction

Media Lists

Targeting the Right Publications
Getting to Know Them

Press Releases

Press Release Topics
Importance of Photography
How to Write a Press Release
Media Advisories
Sending Our Your Press Release

Op-Eds Guest Columns and Articles

Letters to the Editor and Op-Eds
Guest Columns
Feature Articles
Writing Tips
Developing an Abstract

Developing A Nose for News

Media Kits

Media Kit Contents
Making It Available
Sample Media Kits

Pitching To The Media

Preparing Your Pitch
Following Up
Working with Reporters
Once You are Published

Sending out your press release

Press releases are typically emailed. Here are some important tips for emailing editors and reporters:

The subject line in the email gives you an added opportunity to capture an editor’s attention.

• Don’t waste it! Make it creative and captivating. Boring subject line: Johnson Assoc Breaks Ground on New Project; Attention-getting subject line: Project to Spark Downtown Economic Revival.

• If the subject line appears not to be relevant, it can be a quick way to lose an editor’s attention and ensure that your email never gets opened.

Begin your email with a brief pitch.

• Start out with a sentence or two explaining why this topic will be of interest to the publication’s readers.

• Then copy and paste the release into the body of the email.

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Sending out your press release