"These My PR Tools guides lay out a clear strategy for your marketing and PR activities. You can use them as a step-by-step primer or as a great reference source. They are a huge asset to small businesses."
Mary Lyn Miller
Fired Up for Success Life Coaching and Mastermind Network
www.firedupforsuccess.com

"By following Chris' step-by-step marketing system I have seen a definite lift in sales!"
Larry Gerst
State Farm Agent
www.larrygerst.com

Your step-by-step guide to implementing a strategic marketing plan to raise visibility and increase sales

With my Marketing and PR Handbook you'll learn how to:

Define your target market and create key messages to set you apart from the competition
Get exposure in the top print and online media outlets in your target market
Make your website a key element in your strategic marketing plan and a great showcase for your company
Use direct marketing to stand out—publicize your products, your expertise and your successes
Launch a newsletter with valuable information that your target audience wants and needs
Host successful client events that showcase your firm's expertise
Become active in the right organizations to gain greater visibility
Brand yourself with print materials that enhance your image and bolster your credibility
"By following Chris' step-by-step marketing system I have seen a definite lift in sales!" Larry Gerst, State Farm Agent

Design and implement a powerful small business marketing strategies targeted to your clients' interests and needs.

This easy to follow do-it-yourself guide is designed to get you up and running right away on a strategic marketing plan to drive sales!
My small business marketing guide includes real life examples, case studies and workbook exercises to help you create a marketing campaign tailored to your business.
Limited time offer! Get my Resource Guide FREE with purchase.

Marketing and PR Handbook $69.95

Marketing Materials that Drive Sales

Content that hits the mark
Your company brochure— what to include
Design, photography and printing tips

Secrets of Successful Electronic Marketing

How to get your message across
Design guidelines
Tips to increase your open rate

Stand-Out Newsletters

Information your audience wants
Design guidelines
Newsletter tips

Make Your Website a Great Company Showcase

What to highlight on the web
Including a newsroom and video
Ranking in the search engines

Positioning Your Company

Defining Your Goals
Your Target Audiences
Your Key Messages

Print Materials

Your Company Brochure
Photography and Printing

Direct Marketing

Goals and Messages
Specific Mailers
Themed Campaigns
Design
Mailing List
Email vs. Snail Mail

Client Newsletters

What to Include
Newsletter Tips
Getting It Produced and Distributed

Client Events

Choosing a Topic
Event Planning
The Invitation
Day of the Event

Professional, Business and
Civic Organizations

Finding the Right Organizations
Get Active
Speaking Opportunities
Winning Awards

Your Website

What to Include
The Newsroom
Video

Media Exposure

Media Lists
Press Releases
Letters to the Editor,
Columns and Feature Articles
Media Kits

Tying It All Together

A PR Calendar
Tailored PR Campaigns

Dollars and Sense

Budget Worksheet

Client Newsletters

Provide clients with valuable information that they want and need.

An electronic newsletter is an excellent way to position you and your top employees as industry experts, while promoting your services and products and the same time.

You must give your readers relevant and timely information if you want your newsletter to be read. Provide news on topics that will be of interest to your reader, not just what you want them to know about your company. Speak to what is important to them. A good rule of thumb is to make your newsletter 80% educational and 20% promotional. If done right, your newsletter will be perceived as giving your clients valuable information that they want and need.

What to Include

Determining what your audience is interested in is the critical first step: their issues, concerns, problems, challenges, and hot topics. Armed with this information, you can come up with the topics for your newsletter that will interest your readers.

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Your step-by-step guide to implementing a strategic marketing plan to raise visibility and increase sales

Client Newsletters